LAKEWOOD, Colo. – Natural Grocers announced the relocation of its Abilene store to a newly remodeled space on Thursday, April 9, 2026. Customers will enjoy the easily accessible new location, right around the corner at 3725 Catclaw Dr., Abilene, TX. Community members are invited to celebrate the Grand Reopening event with giveaways, fabulous savings, free samples, a prize wheel, live local radio and more.
Natural Grocers' good4u® Crew will kick off the festivities at 8:15 a.m. with a $2,500 donation presentation to the Food Bank of West Central Texas—its local food bank partner, followed by an official ribbon-cutting ceremony with store Crew. Doors open at 8:27 a.m., featuring exciting giveaways, sweepstakes and celebratory savings in a larger, brighter atmosphere.
"Natural Grocers has proudly served Abilene and the surrounding Big Country since 2011," said Raquel Isely, vice president of marketing at Natural Grocers. "Abilene is a city rooted in hometown pride and genuine connection, and we've been fortunate to grow alongside our neighbors over the years. Our new store reflects that same spirit, offering a fresh, modern shopping experience while keeping the friendly, down-to-earth feel our customers know and trust. We're thrilled to welcome the community to our new Catclaw Drive location and continue serving Abilene with high-quality natural and organic groceries, Always Affordable prices and free nutrition education."
GRAND REOPENING EVENTS – FREEBIES, DISCOUNTS & SWEEPSTAKES
The Grand Reopening at Natural Grocers' new Abilene location will offer the community hands-on fun, surprises and exciting deals starting April 9.
- April 9: Mystery Gift Cards for the first 150 customers – Be among the first in line and receive a Natural Grocers mystery gift card (values range from $5 to $500)![i]
- April 9: Free Natural Grocers Hand-Crafted Ecuadorian Drawstring Backpack Bag ($30 value) – The first 500 shoppers will receive a unique, hand-crafted drawstring backpack, woven by artisans in Peguche, Ecuador.[ii]
- April 9: Prize Wheel – Spin the Natural Grocers prize wheel between 12 p.m. and 5 p.m. for a chance to win great prizes.[iii]
- April 9–11: Customers are invited to explore the store and save big on grocery items 20% off Natural Grocers' Always AffordableSM Prices. This is a great opportunity to enjoy your favorites or discover something new (excludes bulk, produce, refrigerated and frozen items, body care, supplements and household goods).[iv]
- April 9–23: Grand Reopening Sweepstakes – Customers have the chance to win fabulous prizes, including an Aventon e-bike (valued at $1,400), a $500 Natural Grocers gift card and more. Entry forms will be available at the store.[v]
- April 9–30: Save up to 50% off premium-quality products from every department, including 100% USDA-certified Organic Honeycrisp apples ($1.79/lb), Natural Grocers® Brand Organic Cheese Shreds and Slices ($2.99 each, limit 3), Bacon and Bacon Alternatives ($2.99/pkg, limit 3, excludes Canadian Bacon), GT's Synergy® Kombuchas ($2.79/16 oz) and Everyone's® Liquid Hand Soaps ($3.99/12.75 oz).[vi]
{N}POWER® MEMBERSHIP
For even more savings, customers can join {N}power, Natural Grocers' free rewards program for Even More Affordable PricesSM, digital coupons, rewards benefits and other members-only features.
- April 9–June 30: {N}power® members will receive exclusive pricing on items such as Contented Hen® Select Free-Range Eggs ($1.99 each, limit one dozen), Mary's® Non-GMO Whole Chicken ($9.99/each), Natural Grocers Brand Liquid Dish Soaps ($2.99/24 oz), USDA-certified organic avocados (.99¢ each, limit three), and Truly Grass FedTM Butter ($4.99/8 oz, limit one).[vii]
Not an {N}power member? Customers can join at the store or download and sign into the free App. Download and sign into the app by April 30 and get a $5 reward (valid May 1–14).[viii] Customers can also join {N}power by visiting naturalgrocers.com/npower.[ix]
WHAT'S NEW?
With a fresh, spacious layout and thoughtful upgrades throughout the store, the new Abilene location is designed to make shopping easier, more enjoyable and full of little surprises. Vigilant about its environmental impact, Natural Grocers has upgraded the new space with sustainable building features and energy-saving innovations, including non-toxic building materials and 100% LED lighting. Neighbors and longtime customers alike will immediately notice the improvements — from expanded produce to upgraded departments and a welcoming, open feel.
- 100% Organic Produce for Days: Natural Grocers, a champion of organic produce, is proud to feature a more spacious selection of 100% USDA certified organic produce at the remodeled store. From apples to zucchini, every piece of produce avoids cross-contamination with conventional/GMO items while within our stores and is grown without synthetic pesticides.
- A Nutrition Education Center: The new store will have a welcoming open space designed to educate, engage and empower customers through Nutrition Education classes, recipe demonstrations and more. The space can also be reserved for group activities and/or guest presentations.
- Gorgeous Body Care and Beauty Expansion: Customers are invited to enjoy a bigger and better body care department, in-line with the high standards Natural Grocers is known for; prioritizing natural, innovative and ethical products that deliver results without the compromise.
- A Super-Sized Supplement Department: With over 5,000 SKUs, Natural Grocers is known for having the widest selection of premium-quality supplements in town and the new store has even more.
- A Modernized Checkout Queue: Never choose "the wrong checkout line" again! The updated checkout queue is a game changer in efficiency, helping customers complete a satisfying shopping experience.
WHAT STAYS THE SAME?
Serving customers with a wide range of natural and organic options since 1955, Natural Grocers will continue to support the community with world-class customer service from its knowledgeable and friendly good4u Crew, plus:
- Environmentally Thoughtful Products and Practices: From checkouts free from single-use bags, to organic, non-GMO and Always Affordable Natural Grocers brand products and ecologically thoughtful in-store features, the company focuses on a mutually beneficial relationship with nature.
- Premium-Quality Products at an Always Affordable Price: Access high-quality organic and natural groceries including 100% pasture-raised eggs and dairy, 100% non-GMO prepackaged bulk goods, and household essentials at an Always Affordable Price. Natural Grocers also prioritizes humanely sourced and sustainably raised meats.
- Nutritional Health Coaching: The community will continue to have direct and complimentary access to the store's Nutritional Health Coach (NHC), Randi Holder. Randi graduated from American College of Healthcare Sciences with a certificate in Holistic Nutrition. She went on to acquire certification in genetic-based program design and personal training from International Sports Sciences Association. Randi has worked as a health coach for the last 6 years. Her passion is to educate people on health and wellness so they may become the best versions of themselves. She is pleased to offer this service to her community as the Nutritional Health Coach at Natural Grocers. Customers are invited to book FREE sessions with Randi, by clicking here, calling the store (325-690-6699) or inquiring directly in-person.
- A Commitment to Crew: Natural Grocers is passionate about ensuring that its employees can live a healthy, balanced life. The company is committed to positively impacting Crew members' physical, emotional and financial well-being with free nutrition education programs, excellent benefits and access to the highest quality, affordably priced products.
RELOCATION DETAILS
The current store, located at 3350 S Clack St., will close on Monday, April 6, at 2:00 p.m. to start the relocation process. The new location, located at 3725 Catlclaw Dr., will open on Thursday, April 9, at 8:27 a.m.
