Table of Contents
WASHINGTON – Nonfoods are essential but frequently overlooked in grocery retail. Although fresh and center-store categories attract the spotlight, nonfoods contribute 8% ($253 billion) of the U.S. nonfoods market, according to the FMI - The Food Industry Association's report, The Power of Nonfoods at Retail 2024.
Nonfoods at grocery retail represent a significant growth opportunity for food retailers, but challenges remain. To explore these opportunities and strategies for success, FMI has partnered with retailmediaIQ for an upcoming webinar, Nonfoods – connecting the dots to the total store, featuring industry leaders who will discuss the future of nonfoods in grocery retail.
📅 Date: Tuesday, April 8, 2025
🕐 Time: 1:00 PM EDT
⏳ Duration: 45 minutes
🔗 Register here
Thorvardur de Shong
According to FMI and NielsenIQ’s Digital Engagement Transforms Grocery Shopping report, 55% of consumers make direct purchases from social media or live-stream platforms for grocery and household items. From a nonfoods perspective, this presents a significant opportunity for grocery retailers to integrate digital engagement into their sales strategies.
Imagine scrolling through your Instagram feed and stopping to watch a video of an innovative food-chopping tool. Reminiscent of old infomercials but with a modern, sleek presentation, the video captures your interest. You click the “buy now” link and are directed to your primary grocery store’s website to view product details. While there, you add tomatoes and carrots to your cart—perfect for testing out your new kitchen gadget. Given that 52% of general merchandise purchases are impulse buys, leveraging nonfoods through digital channels can be a powerful way for grocery retailers to drive engagement and sales.
Collaboration between retailers and manufacturers is essential to unlocking the full potential of nonfoods. Industry leaders must go beyond foundational practices and embrace continuous innovation to strengthen decision-making and drive success in grocery retail.
Nonfoods – connecting the dots to the total store, the upcoming FMI and retailmediaIQ webinar will dive into key nonfood opportunities and strategies, including:
- Emerging nonfoods categories
- Trip conversions
- Digital shopper behaviors
- Health and well-being solutions
- A food retailer’s perspective on nonfoods opportunities
- Register here
This digital seminar is the perfect lead-up to FMI’s Nonfoods Forum, providing valuable insights and strategies for retailers looking to capitalize on the growing nonfoods market.
