GRAND RAPIDS, Mich. — SpartanNash has appointed Matt Plumb as Vice President of Marketing, Retail Banners, a newly created leadership role aimed at strengthening the shopper experience across the company’s nearly 200 retail stores.
Effective immediately, Plumb will lead shopper-focused marketing strategies tailored to SpartanNash’s family of grocery banners, including Family Fare®, D&W® Fresh Market, and Martin’s Super Markets. His responsibilities include defining brand architecture and delivering a differentiated customer experience at each retail chain, guided by shopper insights and preferences.
“As we continue to build shopper loyalty and enhance the in-store and online experience for Family Fare, D&W Fresh Market, Martin's Super Markets and beyond, we want to showcase what our banners offer to fit each family’s preferences,” said Erin Storm, Senior Vice President and Chief Marketing Officer at SpartanNash. “Matt will be key in working with our Retail and Merchandising teams to deliver freshness, value, convenience and outstanding customer service to our guests — building on what they already know and love about each of our banners.”
Plumb brings a wealth of consumer marketing experience to the role. Most recently, he worked as an independent marketing consultant, helping startups develop customer segmentation strategies and execute targeted marketing campaigns. Prior to that, he served as Senior Director of Marketing for Suntory Global Spirits, where he managed the U.S. whiskey portfolio.
Earlier in his career, Plumb held a series of brand management and category leadership roles at Kraft Heinz, including Associate Brand Manager and Category Head. During his time there, he was instrumental in establishing strategy for the company's mainstream coffee brands.
Plumb holds both a bachelor’s degree and an MBA from the University of Michigan.
His appointment is part of SpartanNash’s broader push to elevate its retail brands by delivering a more personalized and compelling shopping experience, both in-store and online. The new role underscores the company’s commitment to using customer data and insights to drive innovation and loyalty at the store level.
SpartanNash, a food solutions company and grocery distributor, operates nearly 200 retail locations and supplies over 2,100 independent grocers across the U.S.
