Forecast say shoppers’ resilience, steady wages and low unemployment will drive more than $1 trillion in sales despite tariffs, inflation and political uncertainty
November and December are typically slower, but last year’s volumes rose due to port strike concerns, and early shipments this year to dodge tariffs shifted more cargo into earlier months.
“American consumers may be cautious in sentiment, yet remain fundamentally strong and continue to drive U.S. economic activity.”
Honorees to be recognized at NRF 2026: Retail’s Big Show in New York.
“The longer the shutdown persists, the larger and more durable the economic damage becomes.”
The scholarship honors students from diverse academic backgrounds who have demonstrated leadership
Despite economic uncertainty, most shoppers say they’ll celebrate and spend, with many starting early to stretch budgets and find deals.
Lawsuit alleged violation of members' First Amendment rights.
The returns rate is in line with 16.9% last year, when returns totaled $890 billion.
NRF’s Matthew Shay says shoppers are taking a breather after back-to-school spending, though overall retail growth remains “robust”.
The initiative will establish the first National Retail Federation Chair in Retail Studies, the NRF Summit, and two NRF MBA Fellows, as well as research grants to shape the future of retail.
The Federal Reserve, which manages coin distribution, is already reporting shortages at numerous locations.
“The Door has been an extraordinary partner with the NRF Foundation in expanding access to retail careers to young people in New York City.”
The session will examine Fanatics’ shift from an online fan gear shop to a global digital sports platform.
Almost half of consumers started shopping in September or earlier, with discount stores experiencing the largest increase in foot traffic.
Horowitz will participate in a fireside chat on January 12 at NRF 2026: Retail’s Big Show.
