New study: 81% of Consumers tune out generic ads
A staggering 96% of respondents say they are more likely to make a purchase when brands personalize their outreach.
Retail Media
Uber Advertising partners with Instacart Carrot Ads to expand U.S. CPG reach
The partnership allows CPG advertisers of all sizes to run Sponsored Items campaigns across Uber Eats' grocery and retail marketplace via Carrot Ads.
Grocery TV expands network with Northeast Grocery partnership
With this new partnership, Northeast Grocery, Inc. will introduce Grocery TV’s digital screens throughout high-traffic areas such as store entrances, checkouts, and pharmacies.
Home Depot’s approach to retail media: Focus on suppliers
“Often the retailer thinks all about the (end) customer and customer experience. But the supplier experience isn't necessarily top of mind,” says Home Depot's Melanie Babcock.