Waterloo Sparkling Water announces new packaging amid strong business results
The updated design enhances brand visibility and brings to life Waterloo's positioning.
Supplier News
Once Upon A Coconut teams with basketball star Sophie Cunningham to champion coconut water with a purpose
Cunningham's passion, toughness and authenticity make her a natural fit for one of America's fastest-growing coconut water brands
Sun-Maid takes Pikachu snacks back-to-school with Pokémon-themed raisin 6-packs
The two iconic brands partner on special packaging perfect for back-to-school, Pokémon fans, and on-the-go fuel for healthy snackers
White Rain is back with White Rain+, a modernized haircare line under $10
White Rain+ reintroduces the beloved heritage beauty brand to today's consumer, one who expects more from every day haircare
Crayola Beauty collection lands at CVS
SNAPBRANDS and Crayola are extending the iconic children’s brand into adult beauty, with a nationwide CVS launch timed for the back-to-school season.
Purex introduces Fresh Mountain Breeze Powder Laundry Detergent for laundry and home cleaning
Multipurpose formula fights stains and odors on clothing, floors and bathroom surfaces
Kimberly-Clark appoints Suzana Blades as senior vice president and general counsel
Blades has also been named to the leadership team that will take effect upon completion of Kimberly-Clark's pending acquisition of Kenvue Inc.
Strategic sales partnership brings AI-powered scent technology to retailers
iRomaScents offers a new way to explore fragrances with AI recommendations, sampling, real-time consumer insights, and interactive discovery.
Broc Shot gains star power with Kim Kardashian partnership
The sulforaphane supplement brand is expanding its visibility by naming Kardashian its newest brand advocate.
C4 x Saquon Barkley debut next era of sports nutrition
Barkley serves as the embodiment of that philosophy, bringing to life the discipline, focus and relentless pursuit of improvement that define elite athletes
Maruchan expands distribution for Flamin’ Hot, Instant Rice and Saucy Noods
The company is expanding access to three of its newest product lines across grocery, value and e-commerce channels
Pressed Juicery enters new era of growth with key executive Appointments
Veteran global brand and beverage executives Tina Reejsinghani and Chad Peffer join as Chief Marketing Officer and Chief Sales Officer, respectively, to help fuel Pressed’s ambitious national wholesale expansion
Five generations later, Mars continues to build for tomorrow
115 years of snacking and a look at Kellanova's integration.
Flipz and Dunkin' team up for a sweet, salty take on pumpkin spice this fall
As two brands known for elevating everyday treats, Flipz and Dunkin' are bringing a fresh take to one of fall's most anticipated flavors.
Nutiva expands condiment portfolio with new sauces and marinades, rolling out exclusively at Sprouts Farmers Market
Available in Kung Pao, Teriyaki and Korean BBQ the new line brings bold, restaurant-inspired flavors to home vooking
