SNICKERS and Josh Allen team for saucy NFL promotion
Launched in partnership with reigning MVP Josh Allen, SNICKERS Sauces are made with real SNICKERS ingredients and available in Caramel Buffalo, Peanut Teriyaki and Chocolate Barbecue flavors.
Supplier News
HI-CHEW Mystery Mix offers a sweet way to celebrate Halloween
Available while supplies last, this limited-edition mix delivers a hauntingly fun lineup of fan-favorite flavors, plus one mysterious chew that dares fans to guess what's hidden beneath the wrapper.
The CPG Guys: CPG brand strategy and growth with NielsenIQ's Ron Bielski
An industry-focused episode that spans the spectrum of macro- and microeconomics, and what CPG brands can do about it as they seek volume growth.
Pepsi teams with Josh Allen and Justin Jefferson
Pepsi Crashers will take over real tailgates at NFL stadiums nationwide.
What's up with chocolate prices?
CPG companies are raising candy and snack prices as hot weather decimates cocoa production.
CHPA’s Health In Hand Foundation launches national back-to-school health campaigns
“The sun safety and oral health programs reflect our commitment to being a trusted voice for credible, accessible health education, reaching approximately 1.2 million students and their families with these important resources.”
Little Debbie introduces snacks for convenience store shoppers
This new lineup offers a fresh twist on an iconic favorite as well as a premium line of single-serve pastries that blend indulgent flavor with on-the-go convenience in mind.
CryoConcepts brings cryotherapy expertise to TSE debut
The company showcased its patented skin tag and wart removal solutions, including the Ultimate Skin Tag Remover with botanical post-care serum, at its TSE debut.
The CPG Guys: Toby Espinosa from DoorDash Ads
Enabling brand advertising through on-demand delivery.
Liquid I.V. launches sugar-free Energy Multiplier for hydration-first boost
The stick-pack formula delivers focus and energy without the jitters, sugar spikes, or crashes tied to traditional canned energy drinks.
Culture Pop Soda lands in all Northeast Costco stores with exclusive 15-pack
“Launching in Costco is a milestone for Culture Pop,” said Tom First, Founder & CEO of Culture Pop Soda.
The CPG Guys: Enabling immersive brand experiences with Instacart's Ali Miller and Tim Castelli
Ali Miller is the General Manager of Advertising, and Tim Castelli is the VP of Ad Sales at Instacart.
Keurig Dr. Pepper to buy JDE Peet's
The combined company would separate into two independent U.S.-listed coffee and beverage firms.
WCC Biomedical makes debut at TSE 2025
WCC’s product pipeline includes pharmaceutical patches for pain relief, along with wellness-oriented products like herbal and supplement delivery patches that increase local ingredient concentration without injections.
Improvia showcases innovation in incontinence care at TSE
Improvia's founders faced challenges in managing the high costs and environmental impact of disposable incontinence products, leading them to recognize the existing solutions were not working for patients and caregivers.
The CPG Guys: Mercado Libre's Sean Summers
Sean Summers is EVP Mercado Ads & CMO at Mercado Libre, Latin America’s leading e-commerce technology company.