MET-Rx levels up ready-to-drink category with launch of 44g protein shake
The brand's recent Level-Up campaign, anchored by multi-year brand ambassador John Cena, continues to evolve with this launch.
Supplier News
Simbe passes milepost for retail shelf intelligence
Largest autonomous shelf intelligence fleet in retail surpasses 3,000 units under contract.
CON-CRĒT Creatine HCI is expanding into Target and CVS
As creatine goes mainstream, CON-CRĒT is bringing its patented formula to more consumers.
TUCK launches 10-category nicotine-free pouch lineup
TUCK’s 10-category lineup offers nicotine-free pouches at checkout, priced from $4.99 to $9.99.
Tom's of Maine introduces Hydroxyapatite Toothpaste
Fluoride-free, anti-sensitivity toothpaste — formulated with naturally derived Calcium Carbonate and Arginine — for whitening and sensitivity relief
After more than 100 years, The Laughing Cow stops laughing
The Not Laughing Cow now featured on packages of the popular cheese wedges nationwide
Mondelēz International's Toblerone unites with Biscoff for premium truffle launch
Collaboration deepens Toblerone's premium positioning and reinforces Mondelēz International's strategy to lead in premium chocolate innovation.
GREATER THAN builds national retail momentum with H‑E‑B, Jewel-Osco and major grocery partners
Louisville-based hydration brand turns more than 16 years of direct-to-consumer insight into expanding retail distribution
BEFORE expands U.S. presence with national launch at Whole Foods Market
Modern oral-care brand brings innovative, wellness-driven products to consumers nationwide
Boiron celebrates grand opening of new logistics center
Ribbon-cutting event brings the community together to celebrate a milestone in the company’s U.S. growth
Petivity launches Smart Feeder for Cats with a NYC Experience that feeds real shelter cats
To celebrate, New York cat lovers can head to Grand Central's Vanderbilt Hall on October 6 and press a button to feed an adoptable cat
Lysol introduces limited-edition seasonal air sanitizer scents for fall and winter
The seasonal scents will remain available while supplies last through December 2026
Jones Soda brings iconic Fallout Nuka-Cola flavors into reality with exclusive "Vault-Dweller Variety" Pack
The collaboration brings some of the Fallout universe's most recognizable Nuka-Cola flavors from in-game lore into the hands of fans and collectors
Maruchan expands retail footprint with national launch of Instant Rice through Albertsons Cos.
The expansion marks the latest step in Maruchan's growth strategy as the company broadens its offerings beyond its core ramen business
Purina Beggin' adds new tricks to its treat lineup for Halloween
All three dog treats are made with real bacon, the same irresistible flavor behind Beggin's full lineup
Kiss launches Brow & Lash Care under UNBOOKED campaign
Kiss expands its at-home beauty portfolio with a new collection of salon-inspired brow and lash care products, giving consumers more flexibility beyond traditional appointments.