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MINNEAPOLIS — Target Corp. has named a former Gap Inc. executive to replace the departed Michael Francis as chief marketing officer.
Target Corp. has named a former Gap Inc. executive to replace the departed Michael Francis as chief marketing officer.
Jeffrey Jones II, who most recently was a partner and president of McKinney, an advertising agency based in Durham, N.C., has taken on the role of Target’s executive vice president and CMO, effective immediately.
"We are very excited to welcome Jeff to the Target team," said chairman, president and chief executive officer Gregg Steinhafel. "Not only does Jeff have a proven track record of success in both the development and execution of countless marketing campaigns, but Jeff is also a passionate, dedicated leader who understands the importance of working as a team. Marketing is a key differentiator for Target and I am confident that under Jeff’s stewardship, we will continue to build on our long history of surprising and delighting our guests."
Jones’ resume lists experience in a range of industries including retail, consumer packaged goods and advertising. Prior to his tenure at McKinney, where the agency achieved record growth and profitability, he held several management positions at Gap, including executive VP and CMO, with responsibility for leading marketing strategy, retail store design, store experience and all customer communication.
Jones also served as president of Gap’s gift card subsidiary, Direct Consumer Services LLC. He has also held a variety of leadership positions at marchFIRST Inc., Coca-Cola Co., Leo Burnett Worldwide and LB Works, a Chicago-based ad agency associated with Leo Burnett.
"Target is a brand I’ve studied and admired as a marketer for more than a decade, and one my family shops almost daily," said Jones. "I am ecstatic to lead the marketing team and help shape the future of one of the world’s most loved and iconic brands. There has never been a more dynamic time in retailing and the possibilities for where the guest experience, technology and Target’s positioning converge are boundless."
