In this episode, the CPG Guys are joined by Jeff Clark, VP of Product and Commercialization at Walmart Connect, Walmart's retail media division.
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Jeff answers these questions:
- Walmart Connect has grown from an incubator project to a full-funnel media publishing business. What pivotal moments from a product innovation perspective propelled this transformation?
- How does Walmart Connect differentiate itself from other retail media networks, particularly in leveraging Walmart’s unique assets?
- How do you approach the commercialization of new ad products while ensuring they align with Walmart’s customer-centric values?
- How does Walmart Connect utilize first-party data to provide a measurable ROI for advertisers?
- With the rise of omnichannel shopping, how does Walmart Connect ensure consistent messaging across online and in-store touchpoints?
- What innovations are being explored to enhance CX in retail media?
- Can you discuss the integration between Walmart Connect and Scintilla in delivering actionable insights to brands?
- Experience
- What advancements have been made in closed-loop measurement, and how do they benefit advertisers?
- How is identity resolution handled within Walmart’s advertising ecosystem to ensure effective targeting?
- What are the biggest challenges you foresee for retail media, and how is Walmart Connect preparing to address them?
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