In this episode, the CPG Guys are joined by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to consumers across travel hubs in North America.
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Alison answers these questions:
- What are some of the biggest challenges brands face when trying to engage consumers in travel hubs?
- How do you see the role of physical retail media evolving in an increasingly digital advertising landscape?
- Why did WHSmith choose to partner with SMG in launching a media platform?
- How does WHSmith differentiate its media network from other retail media networks in the travel space?
- What are the core solutions that you offer brands to engage consumers in your physical retail locations?
- What types of brands or advertisers see the most success when partnering with WHSmith’s media network? Is it all about endemic advertising?
- Can you share any recent success stories of brands leveraging WHSmith’s retail media network effectively?
- What advice would you give to companies looking to create meaningful partnerships within the WHSmith ecosystem?
- How does WHSmith’s media network measure and report on ad effectiveness for partners?
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