BENTONVILLE, Ark. — Walmart is rolling out a bold new brand campaign, “Walmart. Who knew?”, to reshape Americans' perception of the retail giant by spotlighting its years-in-the-making tech-forward transformation.
The campaign's tone is conversational and self-aware. It features actors Walton Goggins and Stephanie Beatriz and leans into the idea that many consumers still see Walmart through an outdated lens. The goal: to spark a “wait, really?” reaction and drive home that Walmart’s digital experience, delivery speed, and membership offerings rival—and in some cases surpass—those of its competitors.
While Walmart has long been known as a low-price leader and weekend errand staple, the campaign invites customers to take a second look — and acknowledge just how much the company has evolved. With half a billion items available online and a revamped Walmart app, the retailer now offers features like Express Delivery in under an hour and Walmart+ perks that go well beyond groceries.
“Walmart. Who knew?” is more than just a rebranding effort. It’s a strategic push to reintroduce the retailer as an omnichannel powerhouse that blends deep everyday value with surprising convenience and innovation.
The campaign will appear across digital, social, TV, in-store, and neighborhood placements, all encouraging shoppers to give the “new Walmart” a fresh look.
