PITTSBURGH – Giant Eagle has completed the sale of its GetGo business, including approximately 270 GetGo and WetGo locations, to Alimentation Couche-Tard Inc. (“Couche-Tard”), effective June 29.
Notably, the transaction enables the popular myPerks loyalty program to continue uninterrupted, ensuring customers continue to enjoy rewards, exclusive offers, and benefits at both Giant Eagle and GetGo locations. The transaction will also enable Giant Eagle to focus on expanding its core supermarket and pharmacy businesses, serving customers across more than 200 locations more effectively. In the coming months, the company plans to announce a series of initiatives aimed at expanding the offerings and value it delivers across the communities it serves.
“The sale of the GetGo business marks an important moment in Giant Eagle's history,” said Bill Artman, president and CEO of Giant Eagle. “It is both a catalyst for investment into the communities we have served for more than 90 years and an assurance that one of the most valuable savings opportunities we provide to customers – our myPerks loyalty program – will remain with earning and redemption options at both Giant Eagle and GetGo.”
Thorvardur de Shong
“We are excited that Couche-Tard, a leading global convenience store operator, has realized the value in GetGo and its talented Team Members,” added Giant Eagle Board Chair, Bart Friedman. “Giant Eagle has spent 20 years growing GetGo into the strong brand it is today, and we are confident that this transaction positions both companies for continued success.”
“GetGo has earned a passionate following in the communities it serves thanks to an amazing team delivering a best-in-class food offer, in-store experience and loyalty program,” said Alex Miller, President and CEO of Couche-Tard. “We're excited that they are now part of the Couche-Tard family, and we look forward to investing in the brand, empowering its continued success, and collaborating closely with Giant Eagle to create even more value for the customers we serve together.”
Giant Eagle and Couche-Tard have agreed to partner to maintain and expand the myPerks loyalty program, allowing customers to continue earning and redeeming rewards across Giant Eagle and GetGo locations. Additionally, customers enrolled in the myPerks Pay Direct and AdvantagePAY programs will continue to benefit from instant fuel discounts at GetGo.
In celebration of the transaction's completion and the new loyalty partnership, GetGo will offer customers a complimentary self-serve beverage and will award three times the perks on every gallon of fuel purchased with a myPerks loyalty card at all GetGo locations on Saturday, July 19, and Sunday, July 20.
In addition to Giant Eagle's sale of its GetGo business to Couche-Tard, the company also recently closed on the sale of its wholesale motor fuels distribution business to Cary Oil Company, Inc.
Matrix Capital Markets Group, Inc. served as Giant Eagle's primary financial advisor on both transactions. Centerview Partners, LLC, served as an additional financial advisor on the sale of GetGo. Weil, Gotshal & Manges, LLP served as the primary legal advisor, and Troutman Pepper Locke served as local counsel on Giant Eagle's behalf.
