Retailers should expect a pickier and later-shopping back-to-school consumer this year
"While many parents are willing to do all they can to help set their children up for success, financial concerns are leading them to sharpen their budgets."
Deloitte
Deloitte’s 2026 Retail Outlook: Five forces impacting the industry
Nearly all respondents expect rising costs due to trade policies.
More consumers plan to shop from Black Friday to Cyber Monday, but they intend to spend less, Deloitte study finds
“Value continues to be the centerpiece of the holiday season, and Black Friday–Cyber Monday promotions are an easy way for shoppers to capture those deals.”