Halloween spending expected to reach $13.5 billion
NRF says shoppers are balancing enthusiasm for the holiday with a growing focus on affordability and value.
Halloween
Mars celebrates Halfway to Halloween by rolling out new seasonal treats for 2026
This year, Mars is leaning into Halloween treat trends with new textures and festive shapes.
CVS and FARE partner on Teal Pumpkin Project® for an inclusive Halloween
The Teal Pumpkin Project urges households to provide non-food treats for trick-or-treaters, ensuring all children—regardless of food allergies—can enjoy the holiday.
Circana unveils 2025 Halloween trends
The spooky season is becoming a key driver for consumer engagement and cross-category sales.
NRF forecasts record Halloween spending
Almost half of consumers started shopping in September or earlier, with discount stores experiencing the largest increase in foot traffic.
Target unveils 1,500+ Halloween items starting from $1
The assortment spans décor, costumes, candy and party supplies, available now on Target.com and in stores beginning September.
