C4 expands beyond energy drinks with the launch of Sparkling Protein
New ready-to-drink beverage delivers 20 grams of protein, zero sugar, no caffeine, and a refreshing sparkling format designed for today's active consumer
Supplier News
Coco5 inks retail partnership with Costco
Bringing athlete-approved hydration to millions
Grocery TV and Esri team to bring data-driven media planning to in-store retail media
Partnership lets brands plan against 3,500+ behavioral and psychographic audience attributes across 6,700+ grocery stores, aligning in-store buys with how national advertisers plan TV and digital
Hershey: Anticipation is reshaping America's Halloween Season
New consumer insights from Hershey and Morning Consult reveal Halloween anticipation is building earlier, creating new moments for treats, traditions and community
REESE'S OREO celebrates one year of turning a fan favorite into one of candy's biggest innovations
Anniversary campaign starring Lindsay Lohan and Amy Sedaris, directed by Patricia Arquette, marks a milestone for the fan-inspired snack collaboration.
Heinen's adds Afresh Period Ending Inventory to the fresh perimeter
Heinen's is replacing manual, pen-and-paper counts with Afresh’s AI-guided Period Ending Inventory review — cutting overtime spend and sharpening period-end financials
Coca-Cola tops 2Q estimates for revenue and profit
Marketing campaign around the 2026 FIFA World Cup provides a sales lift.
Conagra Brands offers senior leadership update
Noelle O'Mara, executive vice president and president of Refrigerated and Frozen and Jill Dexter, executive vice president and president of Grocery and Snacks, will report directly to president and chief executive officer John Brase
Kate Farms expands high protein nutrition shake into Walmart and CVS
Since its Q4 2025 Walmart launch, Kate Farms has rapidly expanded High Protein Nutrition Shake distribution, with availability expected to exceed 6,800 Walmart and CVS stores by August.
Nestlé sells half of water business to Platinum Equity
The Peranel joint venture will include Perrier and S. Pellegrino and is valued at approximately $5.6 billion.
The Wienermobile turns 90 and Oscar Mayer is sharing the celebration
The iconic 27-foot hot dog on wheels celebrates its 90th birthday with a first-of-its kind Wiener Cake and surprise birthday visits for lucky fans nationwide
P&G teams up with four-time WNBA All-Star Kelsey Mitchell
Cincinnati native and Indiana Fever guard to debut partnership during AT&T WNBA All-Star 2026
Angel Reese gets the Barbie treatment with signature doll and debut Reebok shoes
Barbie unveils the new doll alongside Reebok’s Angel Reese 1 Basketball Shoes in a Barbie colorway at TOGETHXR House immersive fan experience during All-Star Weekend
CHPA marks International Self-Care Day
CHPA said self-care interventions save an estimated 1.3 billion hours and $31.8 billion in healthcare-related costs annually across North America.
Nestlé, Platinum Equity to launch Peranel Water Beverage joint venture
Peranel will be led by an experienced management team under Muriel Lienau, the current CEO of the business
Toll House drops Summerween and fall lineup
Whether warming up after a chilly afternoon with flavors of cinnamon or tailgating with friends, these six new and returning doughs and two morsels are rolling out nationwide now